About Next Venture Beverage Company by Alex Casella

Next Venture Beverage Company, located in Northern California, is a premier beverage brokerage and consulting firm specializing in all aspects of the beverage industry. Led by Alex Casella, a seasoned expert with nearly 25 years in the Food and Beverage trade, we excel in Wine and Spirits, with a particular emphasis on non-alcoholic, low-alcohol, natural, organic, biodynamic, and adaptogenic products that tell compelling stories.

We cater to various channels, including direct-to-consumer, wholesale for restaurants, fine retail, and more. With over 15 years of leadership experience, Alex Casella brings a wealth of knowledge from his early days in the restaurant industry, making him an esteemed Wine and Spirits Specialist who has finely honed his craft and mastered the nuances of the industry.

Alex's expertise shines through in the meticulous selection and sale of exceptional and rare wines, complemented by his natural talent for uncovering hidden gems within the expansive world of wine. He thrives on fostering mutually beneficial relationships with wineries, suppliers, distributors, brokers, and collectors.

Alex Casella: My Approach

I believe that hospitality and epicurean events and experiences have the power to bring people together for the greater good of society. With a diverse background in the Food, Beverage, and Hospitality industries, along with recent ventures in fine wine tech at Vivino and a year of sourcing exceptional wines for collectors at Vinfolio, I have witnessed the transformative potential of this field.

We are at a revolutionary period in the wine business. It's a time to create new, all-encompassing experiences that cater to everyone—from the beverage novice and wine connoisseur to those embracing the non-alcoholic movement. My mission is to foster a space where we can all commingle and revitalize this dynamic and exciting industry.

My approach is rooted in the belief that the beverage world is not just about products, but about the stories, relationships, and experiences that accompany them. By merging traditional expertise with innovative strategies, I aim to elevate every aspect of the wine and spirits experience, making it more inclusive, engaging, and memorable for all.